Roblox's user base has grown to nearly 65 million daily active users when the post-pandemic hit.
👉 Background: Roblox is a gaming app that was released back in 2006 - but isn’t a game itself. Oh no, it’s a digital place where people go to play games, create games and chat with others online.
👉 What happened: Pre-pandemic, Roblox had around 17 million daily active users. But now, post-pandemic hit, its user base has grown to nearly 65 million daily active users.
👉 What else: On top of that, Roblox grew its revenue to just under $900m USD for the quarter…The secret? Roblox's metaverse ain’t just for the kids anymore. Its share price jumped 25% on this news because investors be thinking that maybe Roblox is the metaverse winner.
💡 While Roblox used to compete with game makers like EA and Take Two Interactive, it’s now on a collision course with Meta, the owner of Facebook.
💡 Roblox ain’t just a video-game publisher in the traditional sense.. it’s creating experiences in its digital world aka the metaverse. It's developed an ecosystem for:
💡 And it seems to be working.. half of its user base was 13 or older, which shows it has successfully retained many of the users that people expected would age out of the Roblox experience.
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