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2
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· Posted on
February 21, 2024

Rotten Tomatoes teams up with TikTok for a TikTok Jump and that's a 94% fresh from us

Rotten Tomatoes are the movie and TV review site that rates films as either 'fresh' (aka great) or 'rotten' (aka Twilight).

What's the key learning?

  • Rotten Tomatoes will launch a TikTok Jump (aka TikTok's third-party integration tool) which lets creators link out to other platforms
  • It's part of TikTok's plan to continue building its network effect by enhancing their app
  • The network effect is when a product or service gains additional value as more people (or companies) use it.

Background: Rotten Tomatoes are the movie and TV review site that's been around for ages. Certified members of film writing guilds rate films. The films are then classified as either 'fresh' (aka great) or 'rotten' (aka Twilight).

What happened: Rotten Tomatoes will launch a TikTok Jump (aka TikTok's third-party integration tool) which lets creators link out to other platforms.

What else: It's all part of TikTok's plan to continue building its network effect by enhancing their app.

So what's the key learning?

💡The network effect is when a product or service gains additional value as more people (or companies) use it.

💡TikTok Jump works for third-parties (like Rotten Tomatoes), because they can finally get exposed to new audiences on TikTok.

💡 And it works for TikTok because it gets creators using new features and it has oversight over who its creators are linking out to.

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