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· Posted on
February 21, 2024

Mbappe gets a Godfather offer from a Saudi Arabian soccer club, which could earn him €1.5 million per day!

Saudi Arabian team Al-Hilal lobbed a €300 million bid to PSG to buy Mbappe.

What's the key learning?

  • This move is a part of Saudi Arabia's efforts to buy its way into international sports and, if successful, will make Mbappe the most expensive footballer in history.
  • Saudi Arabia is strategically using its wealth to attract top-tier athletes and events, and therefore hoping to improve its international image and economy.
  • This tactic is an example of leveraging 'soft power' to influence perceptions and enhance reputation globally.

👉 Background: Kylian Mbappe is one of the best soccer players in the world. He currently plays for Paris Saint-Germain (PSG) in France.

👉 What happened: Mbappe recently revealed he would not renew his contract with PSG - with everyone in the football world expecting him to join Real Madrid. But then, Saudi Arabian team Al-Hilal lobbed a €300 million bid to PSG to buy Mbappe. On top of this, they're willing to pay Mbappe €700 million for 12 months at the club.

👉 What else: This move is a part of Saudi Arabia's efforts to buy its way into international sports. And if it goes through, it'll make Mbappe the most expensive footballer in history.

What's the key learning?

💡Sports as a branding tool is not new, but we're witnessing it on a grand scale. Saudi Arabia's big moves in the sports arena are a strategic branding play.

💡It's pretty clear that Saudi Arabia is using its wealth to attract top-tier athletes and events. And it's hoping to improve its international image and its economy.

💡This tactic is an example of leveraging 'soft power' to influence perceptions and enhance reputation globally.

‍

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