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· Posted on
February 21, 2024

Mbappe gets a Godfather offer from a Saudi Arabian soccer club, which could earn him €1.5 million per day!

Saudi Arabian team Al-Hilal lobbed a €300 million bid to PSG to buy Mbappe.

What's the key learning?

  • This move is a part of Saudi Arabia's efforts to buy its way into international sports and, if successful, will make Mbappe the most expensive footballer in history.
  • Saudi Arabia is strategically using its wealth to attract top-tier athletes and events, and therefore hoping to improve its international image and economy.
  • This tactic is an example of leveraging 'soft power' to influence perceptions and enhance reputation globally.

👉 Background: Kylian Mbappe is one of the best soccer players in the world. He currently plays for Paris Saint-Germain (PSG) in France.

👉 What happened: Mbappe recently revealed he would not renew his contract with PSG - with everyone in the football world expecting him to join Real Madrid. But then, Saudi Arabian team Al-Hilal lobbed a €300 million bid to PSG to buy Mbappe. On top of this, they're willing to pay Mbappe €700 million for 12 months at the club.

👉 What else: This move is a part of Saudi Arabia's efforts to buy its way into international sports. And if it goes through, it'll make Mbappe the most expensive footballer in history.

What's the key learning?

💡Sports as a branding tool is not new, but we're witnessing it on a grand scale. Saudi Arabia's big moves in the sports arena are a strategic branding play.

💡It's pretty clear that Saudi Arabia is using its wealth to attract top-tier athletes and events. And it's hoping to improve its international image and its economy.

💡This tactic is an example of leveraging 'soft power' to influence perceptions and enhance reputation globally.

‍

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All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.
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