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· Posted on
February 21, 2024

ScarJo takes on Disney in a big battle

Ever wanted to sue your boss? Well Scarlett Johansson is doing just that!

What's the key learning?

  • The fight between Scarlett Johansson and Disney+ could create a precedent in the industry.
  • Media companies are prioritising their streaming services and are therefore putting their best content in it instead of Cinemas.
  • Actors have contracts that relate closer to Box Office results (aka cinemas) than streaming services.
  • The result of this battle could have major implications on the streaming vs cinema battle.

WHY WOULD SCARJO SUE DISNEY?

Scarlett Johansson, the star of the movie Black Widow, is suing Disney for releasing her movie on Disney+ at the same time as the Box Office.

Scarlett Johansson was the world’s highest-paid actress in 2019. We're talkin’ raking in a massive $76 million - thanks to her recurring role in Marvel’s Avengers.

Black Widow is released in theatres and ScarJo gets a percentage of box office sales. This makes sense because she gets the upside from the performance of her movie.

Disney ended up releasing the movie in theatres AND on Disney+ on the same day. While viewers still had to pay to watch it on Disney+, ScarJo got none of the streaming upside.

So, what's the key learning?

This fight between ScarJo and Disney could be a game-changer for the entertainment industry - at a pretty sensitive time.

Big media companies, like Disney, are prioritising their streaming services so they can grow their audience numbers. That means they are increasingly putting high-value content (like Black Widow) on their streaming platforms.

These changes have big financial implications for actors and producers. So, if ScarJo wins, it could set a precedent that movies need a get a proper go at the Box Office first before streaming gets a sniff. Like the old days.

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