SEN has recorded a $9.2 million after-tax loss for the last financial year.
👉 Background: SEN, which stands for Sports Entertainment Network, launched back in 2004 as a sports radio network. It owns a whole heap of radio broadcast rights, like the AFL, A-League, cricket, rugby league, Socceroos and Spring Racing carnival.
👉 What happened: Now, SEN has recorded a $9.2 million after-tax loss for the last financial year. On top of that, SEN had to ask for some relief from their bank after breaching some covenants on their loan.
👉 What else: But despite the negative press, SEN reckons these results don’t tell the full story.
💡While numbers don't lie, they certainly can deceive. And depending on which line item you're looking at, the story can change significantly.
💡Financial reports can be a maze of numbers and terms. For example:
💡SEN reckons that part of the reason for this poor result was major impairments and non-recurring costs. And excluding these adjustments, SEN's profit was $4.8 million.
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