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· Posted on
February 21, 2024

The final siren has sounded on SEN's FY23 financials... and it ain't quite kicking goals

SEN has recorded a $9.2 million after-tax loss for the last financial year.

What's the key learning?

  • On top of the $9.2 million after-tax loss for the last financial year, SEN had to ask for some relief from their bank after breaching some covenants on their loan.
  • SEN rekcons these results don't tell the full story - because while numbers don't lie, they certainly can deceive.
  • SEN reckons that part of the reason for this poor result was major impairments and non-recurring costs.

👉 Background: SEN, which stands for Sports Entertainment Network, launched back in 2004 as a sports radio network. It owns a whole heap of radio broadcast rights, like the AFL, A-League, cricket, rugby league, Socceroos and Spring Racing carnival.

👉 What happened: Now, SEN has recorded a $9.2 million after-tax loss for the last financial year. On top of that, SEN had to ask for some relief from their bank after breaching some covenants on their loan.

👉 What else: But despite the negative press, SEN reckons these results don’t tell the full story.

What's the key learning?

💡While numbers don't lie, they certainly can deceive. And depending on which line item you're looking at, the story can change significantly.

💡Financial reports can be a maze of numbers and terms. For example:

  • Earnings Before Interest and Taxes (EBIT) gives you a snapshot of a company's profitability, but it excludes the costs of capital investment and other financing.
  • Net profit/loss can include one-off items but doesn't necessarily reflect the operations of the business.

💡SEN reckons that part of the reason for this poor result was major impairments and non-recurring costs. And excluding these adjustments, SEN's profit was $4.8 million.

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