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· Posted on
February 21, 2024

Channel Seven wins the ratings war again - come for the FIFA Women's World Cup and stay for balloon art

Seven has claimed the ratings crown for 2023 despite the fact that ratings season isn't over.

What's the key learning?

  • The latest figures from OzTAM, the TV network measuring tool, had Seven's market share at over 42%.
  • Becoming the network with the most amount of 'total viewers' gives you boasting rights, but that figure doesn't really matter to advertisers.
  • The TV ratings only matter to an advertiser if it translates into revenue.

👉 Background: Seven Network is the TV network behind Farmer Wants a Wife, Dancing with the Stars and the FIFA Women's World Cup. As well as Blow Up, the show where people compete for $100,000 by creating the best balloon artwork.

👉 What happened: Now, Seven has claimed the ratings crown for 2023 despite the fact that ratings season isn't over. The latest figures from OzTAM, the TV network measuring tool, had Seven's market share at over 42%... And Nine was next best at just over 36%.

👉 What else: With this crown, it means Seven can continue to market itself as the most appealing network for advertisers... or can they?

What's the key learning?

💡Becoming the network with the most amount of 'total viewers' gives you boasting rights, but that figure doesn't really matter to advertisers.

💡In reality, advertisers buy slots on TV shows based on specific demographics. So the program by program ratings matter a lot more than total viewers..

💡The TV ratings only matter to an advertiser if it translates into revenue. And given Seven's net profit dropped nearly 31% over the past 12 months, strong ratings don't mean everything.

‍

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