Advisers
Learn
Newsletter
Offers
Podcast
About
  Back
~
2
min read
· Posted on
February 21, 2024

Shopify's got a new collaboration tool for creators and brands, so look out influencer marketing agencies

Shopify is connecting content creators with businesses who run their websites on its platform through Shopify Collabs.

What's the key learning?

  • Shopify just launched a new platform called Shopify Collabs
  • Content creators have become brands in their own right and platforms are looking for more ways to unlock value for both creators and businesses
  • With more than 200 million content creators in the global market these days, Shopify could be onto something

👉 Background: Shopify is the e-commerce platform that helps people and businesses create online stores. This crew recently let go of 10% of its staff… And shortly after they made a strategic investment in Klaviyo, the email automation platform.

👉 What happened: Now Shopify's at it again. The company just launched a new platform called Shopify Collabs. It's designed to connect content creators with businesses who run their website on Shopify.

👉 What else: Basically, creators on the Shopify Collabs platform can partner with Shopify merchants and the whole thing from discovery to payment.

What's the key learning?

💡Content creators have become brands in their own right… and platforms are looking for more ways to unlock value for both creators and businesses (and themselves). TikTok has launched its Creator Marketplace and now Shopify has Collabs.

💡But the Shopify Collabs tool allows creators to have more skin in the game because they can negotiate a percentage of sales - all via the platform.

💡And with more than 200 million content creators in the global market these days, Shopify could be onto something here.

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

Sign Up
A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
© 2024 Flux Technologies Pty Ltd and Flux Media Pty Ltd
All rights reserved.
Explore
HomeLearnPodcastAboutNewsletterFlux at WorkAdvisers
Offers
Home LoansSavings AccountsBank AccountsShare TradingCar LoansCredit Cards
Support
CareersContact usPrivacy PolicyTerms of Use
Disclaimer: Flux Technologies Pty Ltd (ABN 86 634 507 172) is an authorised representative (Representative No. 1283166) of Mozo Pty Ltd who is the holder of AFSL No. 328141. We also provide general advice on credit products under our own Australian Credit Licence No. 530103. The product information presented does not constitute an offer and we are not recommending or suggesting any particular product. Any product advice presented is of a general nature only, and is not to be taken as any sort of advice as it has not taken into account your personal circumstances, objectives, financial situation or needs. Flux may not cover all products available to you. Check out our Credit Guide and Financial Services Guide for more information.

All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.
No items found.