Advisers
Learn
Newsletter
Offers
Podcast
About
  Back
~
2
min read
· Posted on
February 21, 2024

Shopify and Klaviyo are besties now, for the low, low price of $100 million

Shopify just made a US$100 million strategic investment in Klaviyo.

What's the key learning?

  • E-commerce platform Shopify just made a strategic investment in Klaviyo
  • Strategic investments are investments that have the goal of financial returns and business advantages
  • For Shopify, this investment means it is now incentivised to drive customers to Klaviyo's platform

👉 Background: Shopify is the e-commerce platform that helps people and businesses create online stores. On the other hand, Klaviyo is an e-commerce marketing platform. Think of those emails you automatically get when you leave something in your online shopping cart.

👉 What happened: Shopify has just made a US$100 million strategic investment in Klaviyo.

👉 What else: Now, Klaviyo will become the recommended email partner for Shopify Plus users. Looks like these two are really becoming business besties…

What's the key learning?

💡Strategic investments are investments that have the goal of not just financial returns - but also business advantages.

💡For Shopify, this investment means it is now incentivised to drive customers to Klaviyo’s platform. Shopify may also have a say on Klaviyo’s product direction.

💡For Klaviyo, it’s likely that they’re getting distribution across Shopify's 1.75 million merchants. This seems to be part of a series of similar strategic investments made by Shopify. Like the $2.1 billion it spent buying an end-to-end logistics platform called Deliverr.

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

Sign Up
A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
© 2024 Flux Technologies Pty Ltd and Flux Media Pty Ltd
All rights reserved.
Explore
HomeLearnPodcastAboutNewsletterFlux at WorkAdvisers
Offers
Home LoansSavings AccountsBank AccountsShare TradingCar LoansCredit Cards
Support
CareersContact usPrivacy PolicyTerms of Use
Disclaimer: Flux Technologies Pty Ltd (ABN 86 634 507 172) is an authorised representative (Representative No. 1283166) of Mozo Pty Ltd who is the holder of AFSL No. 328141. We also provide general advice on credit products under our own Australian Credit Licence No. 530103. The product information presented does not constitute an offer and we are not recommending or suggesting any particular product. Any product advice presented is of a general nature only, and is not to be taken as any sort of advice as it has not taken into account your personal circumstances, objectives, financial situation or needs. Flux may not cover all products available to you. Check out our Credit Guide and Financial Services Guide for more information.

All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.
No items found.