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· Posted on
February 21, 2024

Simone Biles is releasing an NFT collection with a platform called Autograph

Tumbling straight from the Olympics...into the crypto market.

What's the key learning?

  • Simone Biles is the 24-year-old US gymnastics star, with a net worth of around $8 million
  • She's released an NFT collection with a platform called Autograph, which was co-founded by US football star Tom Brady
  • It comes as celebrities and athletes are looking for new ways to monetise their fans outside of brand sponsorships and merch

Background:  Simone Biles is the 24-year-old US gymnastics star with a casual 30+ medals from the Olympics and World Champs under her belt. She's the most decorated gymnast in her generation...

What happened: Now, she's released an NFT (non-fungible token) collection with a platform called Autograph, which was co-founded by US football star Tom Brady.

What else: There will be over 10,000 Biles-themed NFTs available, each for 12 buckaroos (less than a Big Mac meal). 

So what's the key learning?

Outside of their actual job, celebs and athletes have been leaning pretty heavily on brand sponsorships and merch to make their money. But now there's a new sheriff in town: NFTs.

Recap: NFTs are digital assets that are completely unique and can't be replaced by something else. Kinda like one-of-a-kind, signed Baggy Green. And this market is red hot. 

Celebs have been cashing in on the NFT trend for a while. Snoop Doggy Dogg has his own NFT collection, so does Ellen DeGeneres, and even Paris Hilton is on the train. But now, it's taken off in the sports world too. 

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