Sony is the world's largest manufacturer of electronic products...and the world's largest video game console company.
Background: Sony is the world's largest manufacturer of electronic products. They're also the world's largest video game console company (PlayStation, anyone?)
What happened: Now, they've just bought Bungie - the US video game developers behind blockbuster games like Halo and Destiny - for a whopping US$3.6 billion.
What else: It comes hot off the heels of Microsoft's Activision acquisition for US$69 billion. And it ain't no secret these big moves are reshaping the gaming industry.
💡In each industry, we see a similar lifecycle made up of different phases. The gaming industry is currently in its third phase of an industry lifecycle: the consolidation phase.
💡Entertainment companies are facing growing pressure to secure strong content. And, with interest rates so low, it costs less to fund big buyouts.
💡So, with big companies currently cashed up...they're out there buying the biggest names in the biz to increase their offering to customers. And this'll no doubt bring Sony some juicy returns.
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