Nike's been named the number one footwear and apparel brand among teens - but this ain't that much of a surprise.
Background: Nike was founded back in 1964 as Blue Ribbon Sports, and re-branded to Nike in 1972. Since then, it's gone from strength to strength, steadily expanding its business.
What happened: The company's grown massively through acquisitions (like Converse in 2003 and Umbro in 2008), and massive endorsements from athletes like Michael Jordan, Serena Williams and Tiger Woods.
What else: Now, Nike's been named the number one footwear and apparel brand among teens according to a new Gen Z survey...but this ain't really that much of a surprise. This crew have held the top sport for the past decade.
💡Nike has managed to stay so relevant for so long because they’re reaching younger customers where they are and how they like it.
💡Gen Y and millennials grew up in an age where you had to go to the department store to get it. But Gen Z experience products and brands everywhere they go. At any time of day.
💡 Nike's constantly shifting its strategy to keep up with new trends and the proof is in the pudding. Nike's Instagram page has a huge 177 million followers (and some v inspirational vids) and gamers on Fortnite can purchase Nike skins and branded clothes for their avatars.
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