Stan's kicking off its launch of Stan Event with a boxing match called Turf War.
Background: Stan launched in 2015 and already has more than 2 million subscribers. They're home to some ripper Aussie shows like Bump and The Tourist...and they've also got Stan Sport.
What happened: They've just launched a new pay-per-view platform called Stan Event, and they're kicking it off with a boxing event between former All Black and NRL star Sonny Bill Williams and ex-Sydney Swans AFL star Barry Hall (called Turf War).
What else: It's all part of Stan's plan to increase its subscriber numbers and steal audiences from Foxtel's Main Event, which, up until now, was Australia's only pay-per-view channel.
💡Gone are the days of free-to-air broadcasters holding all the rights to big sporting events.
💡Think about it:
But with so much choice, it can be tough for providers to attract and retain new audiences.
💡Here's the kicker: you can only access Stans' pay-per-view Event if you already have a Stan membership. So, not only will it help Stan attract new audiences, it will also help increase revenue per subscriber.
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