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· Posted on
February 21, 2024

Strong competition bursts Redbubble's bubble and that's just business, baby

Redbubble is an online marketplace where artists can sell their artwork on t-shirts, cushions, custom facemasks...you name it.

What's the key learning?

  • Redbubble's shares soared 1,300% between March 2020 and January 2021. Fast forward to today, and their profit margins have been crunched
  • It's all thanks to strong competition and poor loyalty
  • A profit margin shows how much profit has been made on each dollar of sale within a business.

Background: Redbubble is an online marketplace where artists can sell their artwork. But not just on a canvas, we're talkin' art on t-shirts, cushions, custom facemasks...you name it.

What happened: Between March 2020 and January 2021, Redbubble shares soared a whopping 1,300%. But after that? Things started going south

What else: Redbubble just provided a trading update. Transactions are down. Profits are down. And profit margins have been crunched thanks to strong competition and poor loyalty. That's gotta hurt!

So what's the key learning?

💡A profit margin indicates how much profit has been made on each dollar of sale within a business. It is often as an indicator of a company's financial health and growth potential.

💡When it comes to profit margin, there are a few things at play. 

Quantitative factors

  • Your volume of sales and the cost of producing your product.

Qualitative factors:

  • Advertising, seasonal changes and the strength of your competition.

💡When competition is high, businesses are forced to drive down their prices, or increase their advertising spend. And in the words of T-Swizzle, Redbubble knows this All Too Well.

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