Prep your wallets, the app is set to help millennial shoppers find great bargains.
Background: Stylerunner started as an online activewear site back in 2012. It sold brands like Adidas, Asics, Nike, Alo Yoga...and its twin co-founders turned the company into a $50 million business.
What happened: In late 2019, Stylerunner fell into receivership due to a lack of cashflow (yikes)...but a few weeks later, they were saved by Accent Group, which owns sneaker stores Platypus, HypeDC, Vans, Timberland and more.
What else: Now, the OG founders of Stylerunner have dusted themselves off and are ready to try again with a new digital coupon app called Her Black Book. It's designed for Gen Z and millennials who want to shop, but want a bargain too. So...everyone.
💡Despite millennials valuing a brand's sustainability and authenticity highly...80% of millennials are still influenced by price.
💡On top of that, more than half of millennials use their phones to search for a coupon or discount code while shopping in store. Nothin' beats a bargain, hey?
💡Global discount code redemption is expected to surpass a huge US$90 billion by the end of 2022. So this could be the right time for something big.
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