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· Posted on
February 21, 2024

Subway announces it is up for sale: The big question is who will inherit the Meatball Melt?

After nearly 60 years, Subway is exploring a possible sale.

What's the key learning?

  • Subway reckons now is a good time to sell because it is in the process of modernising itself and that includes revamping its menu, its stores, and its digital presence.
  • Bold investments in customer experience and service can take an old trusted brand into the stratosphere.
  • Subway has achieved "record-setting sales" across its US locations in October last year and the sales made through the Subway app or third-party services doubled from 2021 to 2022.

👉 Background: Subway was founded in 1965 in the US and has around 37,000 locations in over 100 countries.

👉 What happened: After nearly 60 years, Subway is exploring a possible sale. A price tag wasn’t announced; but it's understood Subway could be valued at more than $10 billion USD.

👉 What else: Subway reckons now is a good time to sell because it is in the process of modernising itself. We’re talkin’ revamping its menu, its stores and its digital presence.

What's the key learning?

💡Bold investments in customer experience and service can take an old trusted brand into the stratosphere.

💡With a revamped menu, store renovations and international growth, Subway has been on the rebound in recent years. In fact, it achieved “record-setting sales” across its US locations in October last year.

💡On top of that, its sales made through the Subway app or third-party services doubled from 2021 to 2022. And all of these changes have made Subway an attractive target for a buyer.

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