There was Larry David...Zendaya...and even Coinbase's dancing QR code.
Background: The Super Bowl is the annual playoff championship fame of the NFL (ya know, American football). And it's one of the most-watched sporting events in the world.
What happened: Every year, companies pay big 💸💸💸 to have their ad presented in front of these massive audiences. And this year, it reportedly cost US$7 million for a single 30 second ad slot.
What else: We had Coinbase and its random dancing QR code...Zendaya for Squarespace...but despite the high cost, companies are often confident the ads will have a high return on investment (ROI).
💡A return on investment is a way to work out if a specific investment is worth the cost. In other words, will this investment be good for business?
💡Coinbase's website got 20 million visits in 1 minute after their QR ad stunt...and it's estimated this led to 500,000 new customers. The average customer generates US$50 in revenue per month for them.
💡 So in this case, the ad (which was just a QR code, mind you) is estimated to have netted them US$25 million in the first month. Not bad for a US$7 million investment.
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