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· Posted on
February 21, 2024

The Super Mario Bros movie breaks movie records so Mario and Luigi are officially the highest paid plumbers in Hollywood

The new Super Mario Bros film was released to the biggest global opening for an animated film ever.

What's the key learning?

  • The new Super Mario Bros film had a total of $377m USD in global ticket sales over the weekend alone, beating Frozen II.
  • JPMorgan estimates that The Super Mario Bros. Movie could contribute as much as $300 million to Nintendo's 2023 profits.
  • Nostalgia can drive economic success.

👉 Background: The Super Mario Bros movie has been in the works for a VERY long time. In fact, a Super Mario Bros movie was made in 1993 and completely flopped. So it took nearly 30 years to recover from that debacle.

👉 What happened: Now, the new Super Mario Bros film was released to the biggest global opening for an animated film ever. We're talking a total of $377m USD in global ticket sales over the weekend alone, beating Frozen II.

👉 What else: JPMorgan estimates that The Super Mario Bros. Movie could contribute as much as $300 million to Nintendo's 2023 profits. As a result, Nintendo’s share price has jumped over 4% because investors are excited about the potential.

What's the key learning?

💡Nostalgia can drive economic success. So many generations of adults grew up playing different iterations of the Mario franchise.

💡After the success of this Super Mario Bros movie, there are already talks about sequels. On top of that, it will also fuel sales for Nintendo's Mario video games.

💡Investors are so excited because this creates a flywheel effect that benefits from more and more movie releases. And Mario Bros ain’t the only ones... We’ve seen it with Lego movies and soon Barbie too!

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