Super Retail Group is facing the same challenging macroeconomic conditions that the entire retail sector is battling.
👉 Background: Super Retail Group was founded 51 years ago in Strathpine QLD. Today, it owns a range of brands like Rebel, Supercheap Auto, and Macpac.
👉 What happened: Super Retail Group has gone bananas over the last six months. Sales increased 15% to $1.96 billion and profits were up by 38% to $144 million.
👉 What else: Although Super Retail Group posted a strong half of sales, it faces the same challenging macroeconomic conditions that the rest of the retail sector is battling.
💡 When it comes to retail, the aim is to make your company as ‘recession proof’ as possible. While retailers do nicely when times are good, we know how important it is to maintain strong levels of sales when things are bad.
💡One positive for Super Retail Group is that brands like Supercheap Auto can be considered a bit more defensive. Supercheap Auto is focused on DIY car maintenance products - perfect for when you want to avoid bill-shock from a mechanic.
💡On top of that, Rebel has seen a boom in sales of popular global sporting brands - think NBA and soccer as well as children’s sporting goods. And they reckon this is one of the last things a family will cut down on if things are tough.
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