Super Retail Group has made quite a name for themselves in the Australian retail market with their brands, and they won't stop growing anytime soon.
👉 Background: Super Retail Group is the owner behind big Aussie brands: Super Cheap Auto, Rebel, BCF, and Macpac. And with over 700 stores across these brands, they've made quite a name for themselves in the Australian retail market.
👉 What happened: Now, the Super Retail Group CEO reckons these brands can't stop, won't stop growing. He reckons they're in a strong position because they play in defensive sectors. Everyone needs to maintain their cars.
👉 What else: On top of that, the Super Retail Group has built up a shmick-looking club membership - we're talking 9.7 million members by December 2022... And that's grown over 50% in the past 3 years.
💡Better the devil you know than the devil you don't. Acquiring a new customer can cost five to seven times more than retaining an old one.
💡Sales from Super Retail Group's members makes up 72% of all group sales. So, Super Retail Group can focus on bringing the same customers back rather than chasing new, expensive-to-acquire customers.
💡Other retailers have recently refined their loyalty program too: Adore Beauty said 60% of their total revenue came from their loyalty program.
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