Sweat is the Aussie fitness company that was founded by Adelaide fitness guru Kayla Itsines.
Background: Sweat is the Aussie fitness company that was founded by Adelaide fitness guru Kayla Itsines. The app (with the cult following) was launched in 2015...and in July this year, the company was bought by US fitness company iFit for a whopping $400 million.
What happened: Victoria's Secret are the US lingerie, apparel and beauty company known for their (now-cancelled) annual catwalk with the giant wings and diamond-encrusted bras.
What else: iFit are suing Victoria's Secret, claiming VS are using Sweat trademarks in connection with their exercise apparel. They also claim VS have been purposefully using a Kayla lookalike in their ads.
💡A trademark is a business' registered brand, and it's used to distinguish one business from another. It can be letters, numbers, words, phrases, logos...Ya get the gist.
💡 Registering a trademark gives a business the exclusive right to use that trademark within in a particular industry/class.
💡So while you can have, say, Domino's Shoes and Domino's Pizza (i.e. different industries so unlikely to cause confusion), it may be harder to prove that the Sweat fitness app isn't related to Sweat exercise clothing.
Sign up for Flux and join 100,000 members of the Flux family
