👉Background: Tabcorp is the betting agency that has over 4,400 venues across Australia. In 2017, Tabcorp merged with Tatts… but after just 5 years, it’s fair to say they had a nasty break up.

👉 What happened: But now, the newly unattached Tabcorp realises it needs a glow up aka enter the new, digital age of gambling. So it has recently invested:

• $150m in its own digital glow-up and help grow its digital market share
• $33m to gain a 20% stake in Dabble

👉 What else: Dabble is a social betting app - kinda like a combo between a social media app and a traditional betting app. Think: follow other punters, copy their bets and chat with mates. And although TAB won’t be integrating Dabble into its new app, it has the opportunity to learn from a new-age player.

What's the key learning?

💡Sometimes you gotta pay to play. Tabcorp’s investment in Dabble is partly about the potential financial upside on its investment. But it’s also partly about the opportunity to learn from a fast-growing upstart… and competitor.

💡Tabcorp’s main competitors in Sportsbet and Ladbrokes have sped waaay past them from a digital perspective. In fact, Sportsbet has over 2m customers,while Tabcorp is lagging behind with 783,000 digital customers.

💡So this investment in Dabble plus a sneaky lil board seat means that Tabcorp will get the ins and outs of navigating the digital world. And could even snap up the whole of Dabble over time if they keep growing.

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