Advisers
Learn
Newsletter
Offers
Podcast
About
  Back
~
1
min read
· Posted on
February 21, 2024

Tattarang is tipping its hat full-of-wads to Akubra after acquiring the 147 year old Aussie company

After 5 generations in the same family, Akubra has been acquired by Tattarang.

What's the key learning?

  • Tattarang has acquired Akubra for an amount that's believed to be between $100 - $200 million.
  • Tattarang's acquisition of Akubra has enormous significance because it's about preserving a symbol of Australian heritage.
  • When you buy a company, you’re not just buying its products; you’re buying its legacy and identity.

👉 Background: Akubra is the iconic Australian hat maker has been around for 147 years. It became the hat supplied to the Australian military and the Sydney 2000 Australian Olympic team. But also, celebs like Oprah and Pope Francis have rocked these hats.

👉 What happened: After 5 generations in the same family, Akubra has been acquired by Tattarang, the private investment vehicle of Andrew 'Twiggy' Forest and his ex-wife Nicola.

👉 What else: While the size of this deal is unknown, it’s believed to be be between $100 - $200 million.

What's the key learning?

💡When you buy a company, you’re not just buying its products; you’re buying its legacy and identity.

💡Tattarang's acquisition of Akubra has enormous significance because it's about preserving a symbol of Australian heritage. In fact, Twiggy used to wear Akubra's back in the day as a kid on a cattle farm.

💡And this ain't the first Aussie acquisition that Tattarang has made to preserve heritage:

‍

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

Sign Up
A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
© 2024 Flux Technologies Pty Ltd and Flux Media Pty Ltd
All rights reserved.
Explore
HomeLearnPodcastAboutNewsletterFlux at WorkAdvisers
Offers
Home LoansSavings AccountsBank AccountsShare TradingCar LoansCredit Cards
Support
CareersContact usPrivacy PolicyTerms of Use
Disclaimer: Flux Technologies Pty Ltd (ABN 86 634 507 172) is an authorised representative (Representative No. 1283166) of Mozo Pty Ltd who is the holder of AFSL No. 328141. We also provide general advice on credit products under our own Australian Credit Licence No. 530103. The product information presented does not constitute an offer and we are not recommending or suggesting any particular product. Any product advice presented is of a general nature only, and is not to be taken as any sort of advice as it has not taken into account your personal circumstances, objectives, financial situation or needs. Flux may not cover all products available to you. Check out our Credit Guide and Financial Services Guide for more information.

All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.
No items found.