After Taylor Swift attended Sunday's Chiefs game, sales of Travis Kelce's merch went up by almost 400%.
👉 Background: Taylor Swift is the mastermind that's taken the status of 'pop-star' to a whole new level. In fact, her current Era's tour is tracking all too well to become the first concert tour ever to cross $1 billion in ticket sales.
👉 What happened: Last week, rumours of Taylor Swift and her new relationship with an NFL player went viral. After she attended Sunday's Chiefs game, sales of Travis Kelce's merch went up by almost 400%.
👉 What else: The game was the most watched NFL game on any network, and most watched amongst women. And within 24 hours of Taylor Swift's game appearance, ticket sales for Kansas City Chiefs home games jumped up threefold.
💡 When Taylor is in town, spending hits different. The impact of Taylor Swift on economic outcomes has been dubbed 'Swift-onomics'.
💡We’ve been seeing this throughout the year with the Era’s tour; cities like Chicago and Minneapolis broke all-time records for hotel rooms occupied during the concert days. The tour even got a kudos from the Federal Reserve Bank for contributing to Philadelphia's strongest spending month since Covid.
💡It’s only a matter of time before the Eras tour hits Australia and we’ll see what the economic impact will be here.
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