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2
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· Posted on
February 21, 2024

Telstra may buy a stake in Foxtel competitor Fetch TV

And experts reckon its a bit of a weird flex... but okay?

What's the key learning?

  • Telstra's looking to buy a 51% stake in Fetch TV - a set-top box company that offers access to free TV, catch-up and streaming services in the one place
  • Buying a competitor can reduce your competition, expand your customer-base and help you acquire a competitive advantage
  • So Fetch TV's aggregation service (and the customer-base they've amassed) might give Telstra the scale it needs to start competing against streaming giants like Apple TV.

Background: Telstra owns 35% of Foxtel, which includes Foxtel's streaming offerings like Kayo Sports, Binge and Flash. 

 

What happened: Now, Telstra's looking to buy a 51% stake in Fetch TV - a set-top box company that offers access to free TV, catch-up and streaming services in the one place. Ya know, an aggregator like Apple TV, Foxtel Now or Telstra TV.

 

What else: The deal has certainly got industry experts confused... Because Fetch TV has long been considered one of Foxtel's major competitors.

 

🔔 What's the key learning?

 

💡 If ya can't beat 'em... you might be able to buy them. Just look at Facebook - this crew bought WhatsApp and Instagram.

‍

💡There are a few reasons this makes sense:

  1. It reduces your competition
  2. You can expand your customer-base
  3. You can acquire a new, competitive advantage.

‍

💡So Fetch TV's aggregation service (and the customer-base they've amassed) might give Telstra the scale it needs to start competing against streaming giants like Apple TV.

‍

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