And experts reckon its a bit of a weird flex... but okay?
Background: Telstra owns 35% of Foxtel, which includes Foxtel's streaming offerings like Kayo Sports, Binge and Flash.
What happened: Now, Telstra's looking to buy a 51% stake in Fetch TV - a set-top box company that offers access to free TV, catch-up and streaming services in the one place. Ya know, an aggregator like Apple TV, Foxtel Now or Telstra TV.
What else: The deal has certainly got industry experts confused... Because Fetch TV has long been considered one of Foxtel's major competitors.
💡 If ya can't beat 'em... you might be able to buy them. Just look at Facebook - this crew bought WhatsApp and Instagram.
💡There are a few reasons this makes sense:
💡So Fetch TV's aggregation service (and the customer-base they've amassed) might give Telstra the scale it needs to start competing against streaming giants like Apple TV.
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