Telstra is known for its mobile and internet services...but it wants to expand - and it reckons it'll be pretty good at it.
Background: Telstra are Australia's largest telco company. They offer bundles of mobile, broadband...and pay TV products like Foxtel and Kayo.
What happened: Around 19 million Aussies have mobile services with Telstra, and around 4 million use their data services. But now, Telstra want to move into the energy and gas space.
What else: Telstra reckon they've got the skills and capability to successfully cross-sell in the energy space.
💡Cross-selling is when companies market additional products to existing customers... with the hope that they can earn additional revenue from them. Do you want fries with that? Do you want to upsize?
💡 It's great for companies, because it means they don't need to source new customers. Cross-selling can also help companies hold on to existing customers for longer.
💡So, by cross-selling energy and gas products to existing Telstra customers, Telstra can increase the average revenue it makes per household, and keep them under their wing for longer.
Sign up for Flux and join 100,000 members of the Flux family
