If you want something done right, get the private sector to do it.
Background: Australia's biggest telco, Telstra, is the latest business doing its bit to get Aussies vaccinated with a new incentive for customers.
What happened: Telstra was already offering fully-vaccinated staff (aka those with a double-dose) 200 'Appreciate points', which could be redeemed for $200 worth of gift vouchers to places like Coles, Woolies or Myer.
What else: Now, Telstra is set to reward customers who are fully vaccinated with 2,500 Telstra Plus Points - or the equivalent of $25 in gifts - and it'll enter them into a 100 million point prize draw all in the name of #LetsVaxx.
💡 Australia's vaccine rollout has been rockier than the ratings of The Bachelor. So now, the Government is mobilising the private sector to help get things moving. Seriously, they actually changed the law around promoting vaccines specifically for this reason.
💡The Therapeutic Goods Administration put new regs in place until the end of 2022 to allow health professionals and Aussie businesses to contribute to the national conversation about vaccines.
💡Since then we've seen Qantas dish out a year's worth of flights, Virgin off $150k in prizes, Medibank dish out its Live Better Rewards and now Telstra's Plus Points.
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