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· Posted on
February 21, 2024

Tesla's brake dance: Recalling over 1 million cars in China, with no garage visit needed

Tesla has had to recall over 1.1 million vehicles produced in its Shanghai factory between 2019 and April this year.

What's the key learning?

  • Tesla had to recall more than 1.1 million vehicles produced in China due to an issue with their braking system.
  • Tesla is planning to deploy a software fix over-the-air to solve this problem - over-the-air updates, or OTA updates, are a new method of delivering new software updates to cars wirelessly.
  • On average, a product recall can cost around $15 million but can reach up to over $150 million - so over the air updates can save huge costs for manufacturers and consumers.

👉 Background: Tesla, the electric car giant led by Elon Musk, has grown from humble beginnings of selling 100 cars in the whole of 2008... to now selling over 1.3 million cars in 2022.

👉 What happened: Now, Tesla has had to recall over 1.1 million vehicles produced in its Shanghai factory between 2019 and April this year. That's because there's an issue with Tesla's braking system... it's all about a risk of accelerating too fast and breaking too aggressively.

👉 What else: But, just when you think this could cost Tesla billions to physically recall their cars... you'd be wrong. In fact, Tesla is planning to deploy a software fix over-the-air to solve this problem - just like that!

What's the key learning?

💡Over-the-air updates, or OTA updates, are a new method of delivering new software updates to cars wirelessly. It can be used to provide new updates to software in the same way that Apple pushes out operating system updates to an iPhone.

💡In this case, Tesla was fixing a bug in their system which would have traditionally required the 1.1 million cars to come into a service centre.

💡And traditional product recalls can be exxy. On average, a product recall can cost around $15 million but can reach up to over $150 million - so over the air updates can save huge costs for manufacturers and consumers.

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