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· Posted on
February 21, 2024

TikTok Australia will remove political misinformation during the election

As election fever rolls around to Oz, we're seeing social media platforms like TikTok step up their game.

What's the key learning?

  • TikTok will release an in-app election guide and introduce a specific election misinformation reporting button
  • When it comes to politics, social media can either help inform prospective voters... or spread misinformation and hinder them
  • Now that election fever has rolled around to Australia, we're seeing social media platforms like TikTok step up their game here, too.

Background: The Federal Election is fast approaching and the major parties are putting the final touches on their campaign pitches. Soon, we'll be hit with a tonne of political ads. Yay 🙄.

What happened: To help us navigate the election, TikTok will release an in-app election guide. It'll promote the importance of voting, explain where and how to vote... all supported by the Australian Electoral Commission.

What else: The platform will even introduce a specific election misinformation reporting button. Cos, ya know, we're all bit burned from Trump 2020.

🔔 What's the key learning?

💡 When it comes to politics, social media can either help inform prospective voters... or spread misinformation and hinder them.

💡 In the US 2016 election, social media platforms were used to drive misinformation. But in 2020, these platforms took a stand against the practice, pulling down videos, attaching misinformation labels and even pulling Trump's account.

💡 Now that election fever has rolled around to Australia, we're seeing social media platforms like TikTok step up their game here, too.

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