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· Posted on
April 26, 2024

TikTok could be forced to sell in the US after the US Congress believes its addictive trends are a national security risk

The US Congress has passed a bill that could force TikTok to be sold in the US within a year or otherwise be banned altogether.

What's the key learning?

  • When TikTok launched, it was nothing like its competitors since it was all based on an algorithm that could understand a user’s interests before they knew their own interests.
  • The national security concerns about TikTok's addictive trends prompted the US government to put the company under scrutiny, thus the bill.
  • However, the challenge will be finding a suitable buyer in this forced sale.

👉 Background: TikTok became the fastest social media app to hit 1 billion users and is now used by over 170 million Americans and 8.5 million users in Australia. But over the years, the US has developed concerns around national security because TikTok is owned by Chinese-based Bytedance.

👉 What happened: Now, the US Congress has passed a bill that could force TikTok to be sold in the US within a year or otherwise be banned altogether. And Australia could follow too.

👉 What else: The US government is concerned that Chinese authorities could:

  • Force Bytedance to hand over US user data
  • Influence Americans' views by suppressing or promoting certain content on TikTok.

If this bill doesn’t face legal challenges, Bytedance will need to sell TikTok in the US, including its algorithm.

What's the key learning?

💡Forced sales can disrupt the normal business valuation process. In these types of deals, the seller lacks the leverage typically used to maximise the selling price.

💡 In TikTok’s case, the pool of potential buyers who could afford and manage such a big acquisition is limited mostly to major tech companies. Think: Meta, Microsoft or Google.

💡But these companies are often under scrutiny for potential antitrust/anti-competitive issues. For example, Meta acquired GIPHY for $400m USD in 2021 but then was forced to sell it due to anti-competitive regulations for just $53m in 2023. Overall, these factors make this deal less attractive to potential buyers

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