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· Posted on
February 21, 2024

TikTok is creating its own logistics and warehouse network so it ain’t just a silly dance app anymore

TikTok has taken the world by storm and even launched a shopping option... now, it's building a whole logistics network.

What's the key learning?

  • TikTok users are absolutely hooked with the app, with an average daily usage of 52 minutes on TikTok per user.
  • TikTok recently launched a shopping option called TikTok Shop but now they're going one step further by building a whole logistics network to support its social commerce.
  • TikTok is still wary of the ad downturn as marketers continue to pull back spending, so building out its own e-commerce supply chain could give TikTok more control and help boost its profits around the world.

👉 Background: TikTok has really taken the world by storm over the past couple of years. It’s wild trends seem to explode all over the internet. I mean, who thought a bunch of people singing "One thing about me" off-tune to a Nicki Minaj song could be so captivating?!

👉 What happened: TikTok users are absolutely hooked. We’re talking average daily usage of 52 minutes on TikTok per user.

👉 What else: Recently, TikTok launched a shopping option called TikTok Shop, but now, they’re going one step further by building a whole logistics network to support its social commerce.

What's the key learning?

💡Ad-first businesses are desperate to find new ways to become other-things-second businesses. Over the past 12 months, we’ve seen the ad-focused businesses whacked.

💡Although TikTok has seen explosive growth in its ads business - it is still wary of the ad downturn as marketers continue to pull back spending.

💡So building out its own e-commerce supply chain could give TikTok more control. And help it boost profits around the world.

‍

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All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.
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