Major League Soccer is partnering with TikTok as part of a major push to grow soccer in the US.
👉 Background: Ahhh TikTok - we love it and secretly hate it all at the same time. It’s addictive, it’s catchy and it could very well be banned in the US, UK and Australia at some stage in the not too distant future.
👉 What happened: Now, Major League Soccer (MLS) is partnering with TikTok to bring exclusive behind the scenes content from MLS clubs and players... And it's all part of a major push to grow soccer in the US.
👉 What else: This partnership comes as TikTok has been doubling down on sports content for its platform.
💡TikTok has become an increasingly important digital channel for all sports organisations that want to expand their reach.
💡Get this: The sports industry is now the fastest-growing segment on TikTok. In fact, soccer content is flourishing - views for #soccer have increased over 500% in the past two years to over 267 billion.
💡We’ve seen how the behind-the-scenes action from Drive to Survive on Netflix has increased the viewership of Formula 1. So, MLS may be hoping that this partnership with TikTok does the same thing for them.
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