The online dating app that forever changed the dating game is celebrating its 10th birthday in Oz.
👉 Background: Tinder is the online dating app that forever changed the dating game. It revolutionised the way people browsed for partners - based on a few key features like looks, looks… and maybe age?
👉 What happened: Australia certainly doesn't have a big population, but we are the fourth most lucrative market for Tinder thanks to our keen desire for love… and other stuff.
👉 What else: Tinder is celebrating its 10th birthday in Oz this week. The big question now for the big T is how to maintain its lead when it's considered the old, established guard...
💡In business they say only the paranoid survive - so Tinder better start getting paranoid. Tinder has become a bit like the 'Facebook' of online dating. Everyone knows what it is, but most younger people don’t use it as their first port of dating-call.
💡Originally, Tinder stood out from the pack because of its unique swipe feature, but swiping is now stock-standard for many dating apps. Now Tinder needs to develop new features to differentiate itself in a very crowded market of over 1500 dating apps.
💡Although Tinder's celebrating its 10th birthday, it's facing a new challenge of how to lose its old school tag and reincarnate.
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