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· Posted on
February 21, 2024

Tinder is celebrating 10 years in Oz... which is 100 years in startup land

The online dating app that forever changed the dating game is celebrating its 10th birthday in Oz.

What's the key learning?

  • Australia is the fourth most lucrative market for Tinder and the online dating app is celebrating its 10th year in the market
  • Tinder has become a bit like the 'Facebook' of online dating
  • Tinder needs to develop new features to differentiate itself in a very crowded market

👉 Background: Tinder is the online dating app that forever changed the dating game. It revolutionised the way people browsed for partners - based on a few key features like looks, looks… and maybe age?

👉 What happened: Australia certainly doesn't have a big population, but we are the fourth most lucrative market for Tinder thanks to our keen desire for love… and other stuff.

👉 What else: Tinder is celebrating its 10th birthday in Oz this week. The big question now for the big T is how to maintain its lead when it's considered the old, established guard...

What's the key learning?

💡In business they say only the paranoid survive - so Tinder better start getting paranoid. Tinder has become a bit like the 'Facebook' of online dating. Everyone knows what it is, but most younger people don’t use it as their first port of dating-call.

💡Originally, Tinder stood out from the pack because of its unique swipe feature, but swiping is now stock-standard for many dating apps. Now Tinder needs to develop new features to differentiate itself in a very crowded market of over 1500 dating apps.

💡Although Tinder's celebrating its 10th birthday, it's facing a new challenge of how to lose its old school tag and reincarnate.

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