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💉 CSL sign a $16.4bn deal for Swiss company Vifor
🏍 Harley-Davidson take their electrified company public
🍅 Rotten Tomatoes teams up with TikTok
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💉 CSL sign a $16.4bn deal for Swiss company Vifor
🏍 Harley-Davidson take their electrified company public
🍅 Rotten Tomatoes teams up with TikTok
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Background: CSL (which actually stands for Commonwealth Serum Laboratories) is an Aussie bio-tech company. They manufacture vaccines and other products to treat and prevent medical conditions.
What happened: This crew are worth a pretty penny (like $139 billion pretty) and now they've purchased Swiss pharma company Vifor for a whopping $16.4 billion.
What else: The deal gives CSL a huge foothold in the fast-growing market for kidney disease and iron deficiency treatments...this market is estimated to bring in US$25 billion annually by 2026. Thanks ageing population and rising obesity!
💡Mergers and acquisitions (M&A) are more popular right now than memes about ol' mate La Niña. And it's all thanks to cheap funding.
💡The official cash rate is at a record-low. And, when the cash rate is low, it means interest rates on loans tend to be low. In simple terms, the companies that borrow money to fund these big M&As can do so on the cheap.
💡So far, 820 deals worth around US$217 billion have been announced this year...which is double the previous record. And CSL's latest deal is just another notch in the belt.
Background: Harley-Davidson has been around since 1903, when two mates chucked an engine on a bicycle. Fast-forward 118 years, and this crew are worth nearly $8 billion. And they've got a few new tricks, too.
What happened: Earlier this year, Harley-Davidson launched an electric motorbike division called LiveWire. And this division is set to go public through a merger with a blank-cheque company (aka a SPAC).
What else: Harley-Davidson's investors are loving this news. In fact, the company's share price jumped 16% on fresh hopes it can jump over the demographic cliff.
💡The 'demographic cliff' is a theoretical cliff that some brands face when they can't quite appeal to a new demographic. But, getting on a new trend - and making some noise about - could be just the boost they need.
💡Harley-Davidson is cool...for a very specific demographic: 55-year-old men, with a comfortable disposable income.
💡Harley-Davidson is getting on board the electric vehicle craze to open to help expand its reach to younger, lower income and diverse demographics - and get over that pesky cliff.
Background: Rotten Tomatoes are the movie and TV review site that's been around for ages. Certified members of film writing guilds rate films. The films are then classified as either 'fresh' (aka great) or 'rotten' (aka Twilight)
What happened: Rotten Tomatoes will launch a TikTok Jump (aka TikTok's third-party integration tool) which lets creators link out to other platforms.
What else: It's all part of TikTok's plan to continue building its network effect by enhancing their app.
💡The network effect is when a product or service gains additional value as more people (or companies) use it.
💡TikTok Jump works for third-parties (like Rotten Tomatoes), because they can finally get exposed to new audiences on TikTok.
💡 And it works for TikTok because it gets creators using new features and it has oversight over who its creators are linking out to.
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