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· Posted on
February 21, 2024

Today's Flux Feed

Get smarter than your boss in 5 minutes with today's business news.

What's the key learning?

💉 Coles, Woolies and Aldi roll out vax rules

💔 EA and FIFA end a three-decade partnership

🚩 Snapchat's stock plummets after Apple's new ad rules

Hey hey Flux fam 👋

Let's kick this week off right!

Here's everything you need to know today - in under 3 minutes.

Today's big stories:

💉 Coles, Woolies and Aldi roll out vax rules

💔 EA and FIFA end a three-decade partnership

🚩 Snapchat's stock plummets after Apple's new ad rules

Oh and get this...

Elon Musk could become the world's first trillionaire (yah, you read that right). It won't be because of his snazzy Teslas, though. Nope, if this Morgan Stanley analyst is to be believed, it could be because of his private space-exploration company SpaceX.

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Woolies, Coles and Aldi set their own vax rules 'cos the Government hasn't

Background: Woolworths, Coles and Aldi are Australia's three biggest supermarkets. Combined, they have around 250,000 staff...and they serve pretty much the entire population.

What happened: Now, as we become free again, all three supermarkets are introducing their own vaccine mandates.

What else: The run down is:

  • Woolies staff will need to be vaxxed by January or March 31 (depending where they live).
  • Coles employees will need to be vaccinated by November 26 or December 17 (depending where they live).
  • Aldi's staff will need the vaccine too, but no official date has been set.

So what's the key learning?

💡The corporate world is having to set the vaccine agenda because the Government hasn't given a clear guide or set a policy.

💡We know that coming out of lockdown was reliant on people getting vaccinated, but what people can do once they're out of lockdown is largely up to the businesses they work for (or the cafés they visit!).

💡Big businesses have been left to lay down their own laws to make sure customers and staff are safe. But if it's tough for the big end of town, then it'll be tougher for small businesses.

You might wanna sit down for this...mum and dad (aka EA and FIFA) are splitting up

Background: EA (which stands for Electronic Arts) is the American video game company worth a whopping US$39 billion. It's famous for producing some your all-time-fave games like The Sims, Need for Speed and...oh yeah, FIFA!

What happened: FIFA - or the Federation Internationale de Football Association - is kinda like the United Nations...of soccer. And EA and FIFA have been BFFs (aka partners) since 1993, making magic with their FIFA video game.

What else: EA's made around US$20 billion in sales from the partnership, and FIFA's cashed in around US$150 million each year from its licensing agreement. But according to the New York Times, the pair are set to call it quits. FIFA wants to find a new partner that can help it tap into in-game micro-transactions.  

So what's the key learning?

💡In-game micro-transactions are purchases of virtual items for small amounts of cash. Ya know, when you pay a few buckaroos for some new dribbling skills, weapons or a cool new outfit for your player.

💡Historically, gaming companies have had a few revenue streams:

  1. The sale of the game, and
  2. Ads within the game

But micro-transactions have shaken things up - particularly for free-to-play games.

💡All at once, video game companies could generate more revenue...and give gamers greater flexibility over how they play.

Apple's ad tracking changes sneak up on Snapchat and hit its bottom line

Background: Snapchat is the social media app that lets users share pictures with one another that then disappear. And it's a major content producer now thanks to its cool 'Stories' page.

What happened: Earlier this year, Apple changed the privacy settings on its iPhones. Ya know how every time you opened an app, you got an option to let the app track your activity, or not? Yeah, that.

What else: Snapchat said the change has made it difficult for ad partners to measure their ad campaigns for iPhones, which resulted in Snap missing its revenue targets...and seeing their shares drop 25%. Yikes.

So what's the key learning?

💡Apple's new App Tracking Transparency feature is causing chaos for tech and digital media businesses.

💡If users click "ask app not to track", developers can't track customers or sell it to other companies. And this has ticked off a lot of companies. Surprise, surprise, Facebook is one of them.

💡The change has made it harder - and more expensive - for ad networks (like Snapchat) to target customers. But after Snap missed its revenue target by US$300 million... it could be rough waters ahead for all major tech companies.

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