Hey hey Flux fam!

We wanna help you nail your savings goal just in time for the silly season. Here's the deal:

• Each week during the month of November, we're dishing out two quizzes based on the info in an article that drops Wednesday and Friday
• We'll link the article in the newsletter on the day (and the quiz!)
• Whoever tops the weekly leaderboard wins a $50 prize!

Here's everything you need to know today - in under 3 minutes.

Today's big stories:

🍔 Betty's Burgers is officially Retail Zoo's cash cow

👾 Epic Games reveals Fortnite has left the building (China)

🚲 Peloton is taking fitness classes to the air

Oh and get this...

We know spending is a lot more fun than saving...But turns out spending ain't gonna help you reach your financial goals. Who knew?! Read today's article...and play the quiz to win a $50 Airbnb voucher (and nail your savings goals).

Turns out people love chippies more than juice as Betty's Burgers becomes Retail Zoo's cash cow

Background: Betty's burgers was founded by three mates in Noosa back in 2014. It's known for its 50s Rockabilly-type vibe, and it's deliciously juicy burgers. Back in 2017, Retail Zoo (which also owns Salsa's and Boost) bought it.

What happened: When COVID hit, Retail Zoo experienced 12 consecutive months of low sales...but thanks to a slight pivot, the company managed to increase its profits fourfold to $14 million. 

What else: Things are better than ever at Betty's, with the burger joint generating just under 60% of all group sales for Retail Zoo. In fact, their sales are up 21% compared to the year before. Nice going, Betty.

So what's the key learning?

💡The gourmet burger craze hit our shores in 2016...and it just won't stop growing. 

💡Currently, the Aussie burger market is worth around $9 billion, and there are around 12,000 burger shops here in Aus. Maccas, the OG burger chain, has the largest market share in the industry, but it looks like Betty's is now hot on its tail.

💡Thanks to the premiumisation of burgers (aka the marketing of burgers being better quality/more exclusive) companies like Betty's are seeing an opportunity to steal market share from Mickey D's and HJs. 

A minute of silence for Fortnite, who've revealed they're leaving China on November 15

Background: Epic Games is the US$30 billion gaming company that created Fortnite - the online video game with more than 350 million players worldwide, and an annual revenue of US$1 billion. 

What happened: Epic Games has been trying to bring Fortnite to the Chinese market (which has around 720 million gamers) for a while...but after a few attempts, the company has revealed it's axing Fortnite from China on November 15. Moment of silence now, pls.

What else: Epic's said it just doesn't make sense to continue trying to bring the game to China due to increasing regulatory scrutiny.

So what's the key learning?

💡When the going gets tough in China...companies just pack up, and get going.  

💡China's gaming market is becoming increasingly regulated. We have:

• Gaming restrictions on kids under 18 (they're only allowed to play video games for 3 hours per week between 8 and 9pm on Friday, Saturday and Sunday) 
• Restrictions on how gaming companies can monetise their games

💡Ultimately, the math isn't adding up for Epic Games. And it's not the only break-up China's had recently, either. LinkedIn left due to the increased scrutiny of big tech. 

Peloton drop classes on in-flight entertainment systems to distract you from screaming babies

Background: Peloton's the massive fitness company known for expensive bikes and other fitness equipment. Ya know, the one that sits behind your CEO on Zoom? It's also a fitness app.

What happened: Peloton has just partnered with Delta Airlines (one of the biggest airlines in the northern hemisphere) to bring some of Peloton's classes to Delta's in-flight entertainment system.

What else: The classes range from 5 to 20 minutes, and are designed to help passengers relax, stretch or fall asleep. It ain't here in Aus yet...but u up, Qantas?

So what's the key learning?

💡As the world opens up, companies that specialised in at-home services need to find a way to stay relevant. So, Peloton wants to evolve from at-home fitness specialist...to a Shakira-style whenever, wherever fitness specialist. 

💡Peloton had a ripper year during COVID, but the shine has worn off. Shares are down 40% for the year, so the company has been forced to expand into a broader health and wellness brand to keep up. 

💡So far, they've launched an event for Peloton fans, an activewear line, and branched out into airlines. Soon we'll be saying, 'Ya know me mate, I refuse to fly on a plane without a Peloton'.