Background: Twitter are the social media platform known for hot takes on politics and juicy celeb threads...but they're about to venture into a very different world: shopping.
What happened: It ain't regular shopping though, we're talkin' a livestream shopping event with Walmart, the big US department store...and it's being hosted by none other than Jason DeRulo. Sorry, we mean "Jaaaaaaason DeRuuulooooo".
What else: The livestream will be hosted by DeRulo...and when customers wanna make a purchase, they can head to the retailer's site within the Twitter app. If all goes to plan, Twitter will ramp up its shoppable content.
💡Shoppable content is any type of content that allows users to make a purchase from what they're looking at.
💡And as advertisers look for more ways to get instant sales in a digital age, shoppable videos have become all the rage. In fact, more than 40% of marketers use shoppable video ads. And live-stream generated sales are worth around US$120 billion.
💡Shoppable videos live right in the middle of the entertainment, e-commerce and social media venn diagram...and because all three of these categories are booming, everyone's getting around it.
Sign up for Flux and join 100,000 members of the Flux family
