Back
~
2
min read
· Posted on
February 21, 2024

Twitter is launching a livestream shopping event

What's the key learning?

Background: Twitter are the social media platform known for hot takes on politics and juicy celeb threads...but they're about to venture into a very different world: shopping.

What happened: It ain't regular shopping though, we're talkin' a livestream shopping event with Walmart, the big US department store...and it's being hosted by none other than Jason DeRulo. Sorry, we mean "Jaaaaaaason DeRuuulooooo".

What else: The livestream will be hosted by DeRulo...and when customers wanna make a purchase, they can head to the retailer's site within the Twitter app. If all goes to plan, Twitter will ramp up its shoppable content.

So what's the key learning?

💡Shoppable content is any type of content that allows users to make a purchase from what they're looking at. 

💡And as advertisers look for more ways to get instant sales in a digital age, shoppable videos have become all the rage. In fact, more than 40% of marketers use shoppable video ads. And live-stream generated sales are worth around US$120 billion.

💡Shoppable videos live right in the middle of the entertainment, e-commerce and social media venn diagram...and because all three of these categories are booming, everyone's getting around it. 

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
No items found.