The Australian Communications and Media Authority has fined Uber Australia for breaching the Spam Act.
👉 Background: Over the last few years, Uber Eats has pushed their marketing hard in Australia. Think: Uber Eats ads with Kim Kardashian, Kendall and Kris Jenner, Simon Cowell and even Draco Malfoy (...I mean Tom Felton).
👉 What happened: Now, Uber Eats is in hot water for breaching the Spam Act. The Australian Communications and Media Authority (ACMA) has fined Uber Australia $412,500 for incorrectly sending over two million marketing emails for alcohol delivery.
👉 What else: The marketing email didn’t give users any way to unsubscribe. On top of that, 500,000 of these emails were sent to customers who have previously unsubscribed to these communications. Ouch!
💡While the cost of sending emails is dirt cheap, the cost of breaching the “email” law is starting to become veeeery costly.
💡Email campaigns can cost a few cents per email
—and sometimes even free - so companies are often tempted to send major email blasts - but ACMA is starting to enforce spam rules.
💡And so far, ACMA has fined some big name companies over $11 million in just the last 18 months.
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