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· Posted on
February 21, 2024

Uber Eats has launched a bill split feature

So now your mates have NO excuse not to pay up for the next Uber Eats order.

What's the key learning?

  • Uber Eats has introduced a new group order and bill-splitting feature
  • The food delivery industry is becoming increasingly competitive... and the biggest bargaining chip is price
  • Although its bill-splitting feature won't make the platform more affordable, it will feel that way 'cos ya never need to worry about getting your money back from others.

Background: You know how your mates promise to pay you back for that Uber Eats order...but there's always one that never does.

What happened: Uber Eats to the rescue. It's introduced a new group order and bill-splitting feature. All ya do is pick your restaurant and invite mates to join the order.

What else: Your mate can select the food they want - and pay for it themselves. But it still gets delivered at the same time.

🔔 What's the key learning?

💡The food delivery industry is becoming increasingly competitive... and the biggest bargaining chip is price.

💡But now Uber Eats has a new advantage. Although its bill-splitting feature won't make the platform more affordable, it will feel that way 'cos ya never need to worry about getting your money back from others.

💡And that ain't all. Obviously, users need the Uber Eats app to use the splitting feature. So, it could drive foodies to download the app... if they haven't already.

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