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· Posted on
February 21, 2024

Uber's new return policy: Un-deliver yourself from regretful retail decisions

Uber is now offering package return services in almost 5,000 cities across the US.

What's the key learning?

  • This new venture is a whole new market for courier services, especially since 79% of shoppers under 30 find mail returns annoying.
  • Existing infrastructure help businesses disrupt new markets.
  • This established infrastructure lets Uber enter new markets with low entry cost and high speeds, giving them a competitive edge.

👉 Background: Uber initially made their mark as a ride-hail service, but since then, they've expanded into food delivery, car sharing and freight transport.

👉 What happened: Now, Uber is offering package return services in almost 5,000 cities across the US. An Uber driver will picking up the package from your chosen pick up location and drop it off to the local post office.

👉 What else: This new venture is a whole new market for courier services, especially since 79% of shoppers under 30 find mail returns annoying,... so Uber is ready to take full advantage of it.

What's the key learning?

💡Existing infrastructure help businesses disrupt new markets.

💡When Uber was growing as a ride-hail service, they built technology, logistics, and a network of drivers. Once they'd set up that infrastructure, they used it to venture into a new industry: food delivery. Now, they're doing it again with package returns.

💡So this established infrastructure lets Uber enter new markets with low entry cost and high speeds, giving them a competitive edge.

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