Uber and taxis have had a bit of a rocky relo over the years, but now, the two are teaming up.
Background: Uber and taxis have had a bit of rocky relo over the years. Ya know, Pam and Tommy Lee...or Selina and Cody from MAFS vibes.
What happened: Now, Uber has announced a new partnership with New York City cabbies that will let users hail taxis through its app, and let drivers accept.
What else: COVID really hurt the ridesharing industry. Riders weren't riding... and drivers weren't driving. So now, Uber's trying to stem its driver shortage by teaming up with its arch-nemesis.
💡Marketplaces like Uber often face the challenge of having to build both the supply and demand side of things.
💡 Right now, demand for Uber's marketplace is a little... imbalanced. Have ya noticed your Uber getting cancelled a million times lately? Or prices surging?
💡To prop up the supply-side of things, Uber's had to make a deal with cabbies and restore their marketplace to balance. The plan is to begin in NYC... but eventually, this could be everywhere.
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