UFC and WWE's merged company has listed on the New York Stock Exchange under its brand new name, TKO.
👉 Background: UFC is the wild and sometimes barbaric cage fighting that made Connor McGregor a household name. Meanwhile, WWE is the brand that launched the careers of Dwayne 'The Rock' Johnson, John Cena, and Stone Cold Steve Austin.
In April this year, UFC and WWE announced that they planned to merge.
👉 What happened: Now, the merged company has listed on the New York Stock Exchange under its brand new name, TKO, to honour the company's expertise in fighting. They want to get past the knuckle dusters and tables, ladders, and chairs, so they can start to acquire other sports brands into their stable too.
👉 What else: The company is 51% owned by Endeavour Group Holdings and this means they've got a pretty nice flywheel effect going on.
💡The flywheel effect occurs when small wins accumulate over time, which create strong momentum that keeps your business growing.
💡TKO's majority owner, Endeavor Group Holdings, already has a "flywheel" that includes representation of professional athletes, expertise in media rights, and live events. And by adding UFC and WWE to this flywheel, they're essentially turbocharging it.
💡 And, TKO is hoping this new, merged company can dominate the sports entertainment industry into the future.
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