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· Posted on
December 5, 2025

Magnum scoops itself out of Unilever’s freezer to become the world’s biggest ice cream empire

Unilever is spinning off its ice cream empire into the new Magnum Ice Cream Company, which will debut as a standalone global giant.

What's the key learning?

  • Spinoffs let business units stand on their own feet, giving them their own leadership, strategy and investor expectations.
  • Ice cream and personal care are totally different beasts, so separating them helps each business grow without holding the other back.
  • Markets love clarity, and investors will now watch whether Magnum can thrive as an independent heavyweight in the global ice cream game.

Background: Unilever has long owned some of the world’s biggest ice cream names: Streets, Cornetto, Ben & Jerry’s and Magnum - generating nearly €8 billionfrom frozen desserts. But those brands have been sitting inside the same company that also sells Dove, Rexona and Vaseline.

What happened: Now, Unilever is carving out its entire ice cream division and launching it as a standalone business: the Magnum Ice Cream Company. It will liston the Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange, with Unilever keeping a 20% minority stake during the transition.

What else: Once the separation is complete, Magnum becomes a major global player in its own right, controlling more than 20% of the world’s ice cream market... effectively stepping into the category as its own powerhouse.


What's the key learning?

💡A company spinoff is when a big company takes one part of the business and turns it into a separate, independent company. That means it will have its own leadership, company name and shareholders.

💡The challenge for Unilever is that ice cream and personal care don’t really mix well from a business standpoint. They rely on different supply chains, customer behaviour and growth strategies. So separating them gives both sides a clearer runway to operate and innovate.

💡Spinoffs are veeeery common in public markets. Remember when eBay’s split from PayPal in 2015...with a LOT of financial growth and success? Well now, investors will be watching to see whether Magnum can follow a similar trajectory as it steps out on its own.

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