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· Posted on
February 21, 2024

FEEL THE BIT: Visa launch a crypto advisory firm to help us noobs figure out what's going on

In March this year, Visa started accepting payments in cryptocurrencies and facilitating crypto transactions.

What's the key learning?

  • Visa's launching a new consulting and advisory service to help their clients navigate the world of cryptocurrencies
  • Visa traditionally competed with ya classic Mastercards and AmEx. Now, we've got buy now, pay laters...fintech startups...and crypto platforms
  • So, Visa's pushing deeper into the crypto industry as new trends increase competition in payments.

Background: In March this year, Visa started accepting payments in cryptocurrencies and facilitating crypto transactions. It was a pretty huge, progressive step for a relatively old, traditional Visa.

What happened: Now, this crew are launching a new consulting and advisory service to help their clients navigate the world of cryptocurrencies. We're talkin' how to roll out new crypto features...to advice on the latest NFT.

What else: It's just the latest example of Visa pushing deeper into the crypto industry as new trends increase competition in payments.

So what's the key learning?

💡Competitive threats can come in all shapes and sizes. Particularly in the payments industry.  

💡For Visa, traditionally its competitors were just ya Mastercards and AmEx. Now, we've got buy now, pay laters...fintech startups...big tech companies...and crypto platforms.

💡Visa sees crypto as a key growth opportunity, but one of the biggest challenges in the crypto space is professional guidance. So, they reckon a crypto consultancy could help grow adoption of bitcoin and other digital currencies into the mainstream. #StayRelevant.

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