Learn
Newsletter
Offers
Podcast
About
Pay My Rent
  Back
~
2
min read
· Posted on
February 21, 2024

Weight Watchers’ quarterly sales sink despite extra COVID kgs

Enough with the tiny portions, WW. Get with the times - sheesh!

What's the key learning?

  • Weight Watchers is the $1.5 billion weight loss company backed by Oprah Winfrey.
  • Even though 4 in 10 people in the US said they gained unwanted weight during the pandemic, WW posted a 7% decline in sales.
  • Consumers are still prioritising their health, but they're focusing more on holistic health goals rather than just their diet.

Weight Watchers is the $1.5 billion weight loss company backed by Oprah Winfrey (yep - she’s got an 8% stake in the company). 

And even though 4 in 10 people in the US said they gained unwanted weight during the pandemic, this just didn't translate into more cash for WW.

Instead, Weight Watchers actually posted a 7% decline in sales last quarter. And then their share price took a 30% nose dive. Ouuuch.

So what's the key learning?

Consumers are still prioritising their health, but they're focusing more on holistic health goals rather than just their diet.

People aren't satisfied with Weight Watcher's bird-like portions to manage their weight, choosing instead to focus on fitness apps (which grew by 46% during COVID) and meditation apps (like Calm, which was the top-grossing health app last year) and ready-made meals.

WW just hasn't kept up with the times.



Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

Sign Up
A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating
© 2024 Flux Technologies Pty Ltd and Flux Media Pty Ltd
All rights reserved.
Explore
HomeLearnPodcastAboutNewsletterFlux at Work
Offers
Home LoansSavings AccountsBank AccountsShare TradingCar LoansCredit Cards
Support
CareersContact usPrivacy PolicyTerms of Use
Disclaimer: Flux Technologies Pty Ltd (ABN 86 634 507 172) is an authorised representative (Representative No. 525288) of Mozo Pty Ltd who is the holder of AFSL No. 328141. We also provide general advice on credit products under our own Australian Credit Licence No. 530103. The product information presented does not constitute an offer and we are not recommending or suggesting any particular product. Any product advice presented is of a general nature only, and is not to be taken as any sort of advice as it has not taken into account your personal circumstances, objectives, financial situation or needs. Flux may not cover all products available to you. Check out our Credit Guide and Financial Services Guide for more information.

All information contained in the Flux app, www.flux.finance, www.joinflux.com, app.flux.finance and any podcast of Flux Media Pty Ltd (ABN 27 639 804 345) is for education and entertainment purposes only. It is not intended as a substitute for professional financial, legal or tax advice. Flux Media Pty Ltd is the owner of the registered trade mark, 'What the Flux'. While we do our best to provide accurate information on the podcast, we accept no responsibility for any inaccuracies that may be communicated.