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· Posted on
February 21, 2024

The start-up with the world's best name, Who Gives A Crap, just raised $41.5 million

Who Gives A Crap is the Aussie toilet paper start-up that launched back in 2012. But they're not your run of the mill 3-ply toilet papers, Flux fam

What's the key learning?

  • Who Gives A Crap is the Aussie toilet paper start-up with a massive mission to improve sanitation in the developing world
  • Big name investors from Atlassian and Adore Beauty have helped Who Gives a Crap secure $41.5 million in its first funding round
  • Social impact investing hit $20 billion last year in Aus, and is on the up and up.

Background: Who Gives A Crap is the Aussie toilet paper start-up that launched back in 2012, with a massive mission. Its founders realised that around 2.4 billion people across the world didn't have access to a toilet.

What happened: So, they raised $50k in a crowdfunding campaign to start selling toilet paper. But they're not your run of the mill 3-ply toilet papers, Flux fam. They donate 50% of their toilet paper profits to help build toilets and improve sanitation in the developing world.

What else: So far, the company's donated more than $10 million to the cause. And they've secured a massive $41.5 million in their first-ever funding round, led by Atlassian co-founder Mike Cannon-Brookes. The company will use its investment to expand their social impact.

So what's the key learning?

💡Social impact investments are investments made with the intention to generate a financial return and a positive social impact. And companies like Who Gives A Crap sit at the perfect intersection between both.

💡The impact investment market aims to address real-world challenges, like renewable energy, microfinance. Or, like Who Gives A Crap, it could be access to proper sanitation.

💡A decade ago, the social impact investment market was almost non-existent. Now, it's booming. Global impact investing hit over US$1 trillion last year. In Australia, it hit nearly $20 billion.

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