👉 Background: Elon Musk has a tendency to say and do some pretty wacky and unexplainable things. Like when he walked into Twitter on Day 1 with a sink (let that "sink" in), or last week when he warned that AI was one of the biggest threats to humanity.

👉 What happened: Now, Musk announced his very own AI chatbot that will be a competitor to ChatGPT, named 'Grok.' The chatbot will provide users with sassy responses and will have real-time access to information from X. Once fully tested, it will be made available to X's premium subscribers.

👉 What else: Musk is so confident in its quality - he claims it even managed to pass a Hungarian high-school maths exam with a C grade. But this sassy chatbot is a sign that in the world of homogenous AI chatbots, companies are trying to find a way to stand out.

What's the key learning?

💡Disruptors don't just play the game, they try to change the game. And, Grok is trying to disrupt the AI chatbot market with its own little spin.

💡It's trying to capitalise on supposed consumer desires for a less filtered, more human-like AI interaction. And, this could redefine consumer expectations and standards for AI chatbots.  

💡So on the one hand, Grok could lead to a significant shift in the chatbot market dynamics.
Or on the other hand, it could just become another gimmick that comes and goes.