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1
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· Posted on
February 21, 2024

YouTube is rollin' out the unique handles so I'm coming for your name @harrystyles

As YouTube starts to compete with TikTok even more, it has announced it will be rolling out unique user handles.

What's the key learning?

  • YouTube will be rolling out unique user handles that will apply across YouTube channel pages as well as Shorts and everything else in the YouTube app.
  • YouTube reckons that its user handles will make it easier for creators to reach audiences and increase visibility.
  • YouTube has been weaseling its way into TikTok territory over the past 12 months…and it's working.

👉Background: Youtube is the largest video-sharing platform in the whole-wide-universe. But unlike social media platforms like Instagram, Twitter or TikTok, Youtube users have never had unique name handles.

👉 What happened: But as YouTube starts to compete with TikTok even more, it has announced it will be rolling out unique user handles. The handles will apply across YouTube channel pages as well as Shorts and everything else in the Youtube app.

👉 What else: YouTube reckons this will make it easier for creators to reach audiences and increase visibility.

What's the key learning?

💡Imitation is the sincerest form of flattery and sadly, imitation is the name of the game in the social media space.

💡 YouTube has been weaseling its way into TikTok territory over the past 12 months…and it's working. YouTube’s TikTok replica, Shorts has 1.5 Billion monthly users (compared to TikTok's 1 billion).

💡But Shorts doesn’t yet have the ability to engage in back and forth discussions through short videos. So to get that conversation-style to work, Youtube is adding @handles.

‍

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