Sayonara language barriers: YouTube's new feature takes creators to Tokyo and beyond

YouTube has announced it will introduce support for multi-language audio tracks - in other words - dubbing.

What's the key learning?

YouTube ran tests with a small group of creators and found that over 15% of the viewers watched the video in a different language to the original recording.
YouTube will be introducing support for multi-language audio tracks, which could become a game changer for millions of creators looking to expand their audience.
Technology can make creators globally appealing, irrespective of their background.

👉 Background: YouTube is the video-sharing platform founded in 2005 by three former PayPal employees. As of 2021, YouTube had over 2 billion monthly active users, with over 1 billion hours of video watched every day.

👉 What happened: Now, YouTube has announced it will introduce support for multi-language audio tracks - in other words - dubbing - like Netflix shows for all the videos on YouTube.

👉 What else: YouTube ran tests with a small group of creators and found that over 15% of the viewers watched the video in a different language to the original recording. And this could become a game changer for millions of creators looking to expand their audience.

What's the key learning?

💡 Technology can make creators globally appealing, irrespective of their background.

💡 In 2021, Mr Beast created multiple new channels - Portuguese, Russian, French, Hindi, Japanese, and Arabic with the same content - just dubbed. Since then, these channels reached over 160 million views in just 6 months.

💡 And now, YouTube has created the technology that allows other content creators to replicate the Mr Beast model - without any additional effort. This means that all YouTubers can become globally appealing, irrespective of their language.

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Sayonara language barriers: YouTube's new feature takes creators to Tokyo and beyond

What's the key learning?

What's the key learning?

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