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1
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· Posted on
February 21, 2024

YouTube to Russell Brand: 'You're not the Brand we're looking for!'

Due to rape and sexual assault allegations, YouTube is suspending Russell Brand from selling ads on the platform.

What's the key learning?

  • Russell Brand has been suspended from YouTube's Partner Program, which allows certain creators to sell ads against their content.
  • YouTube is now suspending creators for off-platform behaviour too.
  • The BBC said this week that it would also remove some of Brand's content from its platforms.

👉 Background: Russell Brand is the English comedian, actor, and conspiracy theorist. In recent years, Brand has shifted his focus away from Hollywood and more on his YouTube channel, which has 6.6 million followers.

👉 What happened: Over the last week, Brand faced rape and sexual assault allegations. And this week, YouTube said it would suspend Brand from selling ads on the platform.

👉 What else: Essentially, Brand has been suspended from YouTube's Partner Program, which allows certain creators to sell ads against their content.

What's the key learning?

💡For years, Big Tech platforms disciplined users based on their on-platform activity (ie if they promoted violence or racism), but that has changed in recent years.

💡YouTube is now suspending creators for off-platform behaviour too. And this is what happened in the case of Russell Brand, who violated YouTube's Creator Responsibility Policy.

💡YouTube's move has also set a precedent for Brand's content on other services; the BBC said this week that it would also remove some of Brand's content from its platforms.

‍

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