Woolworths plans to do an Amazon - launch a virtual marketplace that lets third party sellers sell through Woolworths.com.au.
Woolworths plans to do an Amazon - launch a virtual marketplace that lets third party sellers sell through Woolworths.com.au.
The marketplace will help Woolies double its range without having to hold stock in warehouses or manage the distribution and shipping.
Woolies' website will be named Everyday Market and the first company to sell on the marketplace will be Woolies' cheap, discount department store relative Big W (which has 35,000 products).
Creating a marketplace lets big brands attract more customers - with a broader range of products. Oh.. and it's super scalable because the marketplace (ie Woolies) doesn't hold any of the stock.
Woolies already has a trusted brand - so they want to leverage that loyal customer base and sell them a broader range of products.
Since Amazon pioneered this model in the US, there are quite a few Aussie retailers cashing in on the craze... think Catch, Bunnings, Kogan... and now Woolies.
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